Economic and demographic shifts in the United State are transforming higher education. With substantial reductions in state funding, increasing operational costs, and endowments generating reduced returns, higher education must re-examine and reposition itself to meet new and emerging challenges. This session identifies 20 economic and demographic factors confronting colleges/universities and driving online and blended enrollments. The session also presents 10 questions all colleges/universities should be asking regarding long-term sustainability of online and blended programs. Presenters will discuss costs, quality, scaling, and branding relating to online and blended programs.