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Institutional Transformation: Case study on Rethinking Strategy, Relationships, and Practices

Old Dominion University recently experienced transformational change to improve its competitive position in distance learning. Learn how their staff strategically created incentives for departments to develop online programs, established a new brand and associated marketing tactics, and revived a long-standing partnership with the Virginia Community College System.
Andrew Casiello, Old Dominion University
Heather Huling, Old Dominion University