California University senior Matthew Roos is completely sold on his major — and on his university.
“I realized my freshman year that I have a passion for marketing and truly enjoy every aspect of the marketing spectrum,” says Matt, the executive vice president of Cal U’s nationally ranked Student Marketing Association (SMA).
At the American Marketing Association's 26th annual International Collegiate Conference, Cal U’s SMA was named an Outstanding Collegiate Chapter for the second consecutive year. Matt’s eagerness, teamwork and determination helped to propel Cal U’s marketing club to the top 25 among more than 200 student groups entered.
Matt’s leadership in the club has not gone unnoticed. Faculty adviser Dr. Shirley A. Lazorchak and club President Katy Ostronic have nominated him for the AMA International Outstanding Student Marketer of the Year award.
In addition to his work with the SMA, Matt is a member of Cal U’s Rainbow Alliance, an organization dedicated to promoting awareness, education, and discussion for a diverse student body.
”Being comfortable with myself helped me break out of my shell and has contributed to my current success,” he says. "I have built close friendships with other students that I know will continue throughout the rest of my life. I love the personal experiences shared in my classes, and I love learning more about things that I am passionate about.”